Assisting Arabo in all things lighting, sound and programming is creative director Neil Kull, formerly lighting director of Light Group and a veteran of the Chicago underground scene with 23 years of nightlife industry experience. “It’s a 360-degree omnidirectional show, a more traditional nightclub style that immerses the audience from all sides,” Kull says of what he’s created for TRU. “These days, everything is moving toward a single focal point—i.e., a stage—forcing the audience to only look in one direction. Problem is, those shows lose cohesion when you’re not in direct line of sight. TRU’s show will look complete from every point of view in the room. The audience becomes the star.”
Assisting Kull with talent is promoter Utopia, who specializes in desert parties and underground music festivals. Their aim is to establish an inclusive, artistic underground vibe as the baseline, with a wild, costumed and themed desert-style music fest each weekend. Already on board are resident DJs Vixen and David Serrano.